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Home Understanding Digital Television  |
How to introduce a completely new medium? How to make the reader understand the differences between existing media, such as television and the Internet and a new medium? Could there really be such a medium? These were the challenges when starting to write Digital Signage Broadcasting. Find the results by reviewing the chapters' webpages. Digital Signage Broadcasting is a part of the Focal Press Media Technology Professional Series. "Every ad agency or marketing director should have a copy of this book on their shelves" Amazon customer review (Read Full Review) Read "Invidis" Review in German Read Feature Story in Japanese on DSI blog (Read Publisher's Book Description)
Focal Press; 1 edition (January, 2008) ISBN-13: 978-0-240-80976-2 ISBN-10: 0-240-80976-9 Measurements: 7 ½ X 9 ¼ in, 192 X 235 mm Pages: 336 |
Search Inside Book: Contents, First Pages and Index Chapter 1. An Overview of Digital Signage Chapter 3. Making the Best Use of Displays Chapter 4. The Media Player and Feeding the Screens Chapter 5. Content Distribution Chapter 7. Digital Signage Broadcasting Chapter 8. Content and Content Management Chapter 9. Content Gathering and Customer Billing Chapter 10. Operational Aspects Chapter 11. Creating Digital Signage Environments Chapter 12. The Future of Digital Signage Systems |
